Transentia is Ten years old today.
Transentia is a baby of the dot-com era. We started out wrangling Java and are coming into the second decade having adopted Groovy as a technology platform.
This is a good time to reflect on the origin of the name…
It all started while I was a member of the “Business Development” team at DSTC.
After a session wrestling with a group of research staff (collective noun: a recalcitrant?) a colleague (who shall remain nameless) stormed into my office and yelled “I don’t know what we are doing, but it sure as hell isn’t technology transfer.”
He came up with the phrase “Technology Transferention”, explaining: “It sounds good and can impress people who don’t know any better, but it doesn’t actually mean a darned thing. Exactly right for what we do.” That phrase got a fair bit of mileage :-)
While casting around for a company name I recalled this event.
I decided that “Transferention Technologies” was a bit too much of a mouthful and munged it around a bit; thus the name Transentia was born.
(The alternative was a play on another phrase the team used when confronted with an absurd situation: “the sky is green, the trees are blue.” That got a lot of airplay too, but I couldn’t quite work it into a good company name: “Green Sky Technologies” sounds a bit too vomit-induc{ed/ing}.)
Nowadays, there’s a “Land of Transentia” in some online game, a (Japanese?) musician, and a cybersquatter is sitting on ‘transentia.com’ (and can continue to sit, as far as I am concerned. I deliberately chose an australian .com.au domain…we are a much more exclusive club :-))
